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TPS – The Priginal Store is a growing food manufacturing brand offering a wide range of products including wafers, chocolates, and other snack items. Motion Flux partnered with TPS to build a strong and recognizable brand identity that reflects taste, quality, and consumer appeal.
Our branding journey started with understanding TPS’s product range, target audience, and brand personality. We developed a playful yet professional visual identity, including logo design, color schemes, typography, and graphic elements that connect with both young and family-oriented consumers.
Special focus was placed on packaging design to ensure strong shelf visibility and instant product recognition. The branding was crafted to clearly communicate flavor, freshness, and trust while maintaining consistency across different product categories.
The final branding helped TPS stand out in a competitive FMCG market, improve brand recall, and create a strong emotional connection with customers. The new identity provided a solid foundation for future product launches and brand expansion.
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